Customer story
OMEN built the world's largest brand-led gaming community with Challengermode
Today, OMEN commands one of the world's most expansive brand-led gaming communities, with more than 388,000 participants.5
Year duration7k
Tournaments hosted383k
Engaged followers acquired3m
Unique users reached회사
Location
Palo Alto, CaliforniaIndustry
Gaming/Technology/PeripheralsKey features used
The problem
OMEN wanted to expand their offering to the gaming community, build brand loyalty, and ultimately find a way to organically reach their target audience. They needed a unified, always-on solution that could help them achieve these objectives while scaling their efforts efficiently over time.
The strategy
OMEN, already a key player in the esports ecosystem, sought a sustainable approach to deepen its connection with the gaming community. Exploring creative marketing activities, OMEN aimed to deliver genuine value to gamers, separate from their product offerings. By partnering with Challengermode, all while gathering insights from direct engagement with their key audience.
Automated tournaments across 30+ countries
OMEN established a dedicated space on Challengermode's platform in 2018. The partnership enabled them to leverage Challengermode's existing relationships with major game developers and their game integrations for automated competition. This was a key factor in the success of the activation. The platform provided not just fully automated tournaments but also automated prize distribution, on-site player support, and valuable data on participant behavior and performance. These features simplified administration, made the activation almost entirely self-operating, and facilitated data-driven decision-making throughout the campaign.
383,000 engaged followers in five years
As a result, OMEN now boasts one of the world's largest brand-led gaming communities, with over 380,000 gamers participating in their tournaments. The array of features provided by Challengermode has not only helped OMEN reach their audience but also engage with them in a new and meaningful way.
